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An action point from Te Ihirangi, the Taupō Regional Destination Management Plan, is a review of the regional destination brand and logo: Love Taupō.
Feedback from the community workshops that helped shape the Destination Management Plan (DMP) made it clear that different areas wanted to feel connected to the brand and still be able to promote their own regional strengths.
To address this, we have kicked off a project to bring together the region’s individual identities and gems, to ensure the brand reflects the entire rohe (region).
This project will start with workshops to get feedback from around the region to find a brand solution that works for everyone. We want to hear from iwi, businesses, council and the wider community to make sure that our brand inspires local pride and grows the value of tourism.
These workshops will be led and facilitated by brand agency Principals to keep a level of independence around the process. It's important that you feel free to be open and honest and know that there is not an already planned outcome to the project.
We have worked with Principals before. They have a strong understanding of the community values and the importance of the DMP in guiding a regenerative future for the region.