Date: Wednesday 23 September 2026
Time: 2pm-3pm
Navigating the tourism trade landscape can be challenging, particularly when it comes to understanding distribution channels, commission structures, and the role of inbound tour operators (ITOs), wholesalers and travel advisors.
Join us for this practical webinar as industry experts unpack how the tourism trade works, what buyers are looking for, and how to build successful, profitable trade relationships. Whether you're new to working with the trade or looking to strengthen your existing partnerships, this session will provide valuable insights to help you position your business for long-term success.
In this webinar, you'll learn:
- How the tourism trade distribution network operates.
- The different roles of ITOs, wholesalers and travel advisors.
- How commission structures work and what they mean for your business.
- Best practice for pricing, contracting and trade-ready products.
- Tips for building lasting, mutually beneficial trade relationships.
- Common pitfalls to avoid when working with trade partners.
You'll leave with a clearer understanding of the commercial side of tourism distribution and practical knowledge you can apply to grow your business through effective trade partnerships.
