About the Event
Most businesses are spending time and money on marketing, but few know if it's actually working. Some months business is good, others it’s quiet and there is no clear connection between the marketing you’re doing and what’s landing, so it’s hard to tell what levers to pull when you need them.
This workshop, run by Jolie Hurdley, Conduct, gives a hands-on way to check what's genuinely bringing in customers or leads, before you spend another dollar assuming it is.
Who's it for?
- This session is for business owners and managers who:
- Are spending on marketing, but can't say which of it is actually working
- Have never traced a customer back to the activity that brought them in
- Are deciding what to spend next month on gut feel rather than a number
What will you gain?
By the end of the session, you will:
- Understand why just doing marketing and driving growth aren’t the same thing.
- Trace a customer back to the marketing that actually brought them in, using tools you've likely already got.
- Turn what you find into a short audit and a monthly, quarterly habit, so you know what to focus on, and what to stop.
Why attend?
Marketing you can't measure isn't just uncertain, it's expensive. Every dollar spent without knowing whether it's working is a guess, not a decision. This session won't tell you to post more or spend more. It'll help you see what's actually happening, so your next dollar is a decision, not a guess.
