Work with your RTO
RTOs are often the 1st point of contact for a lot of stakeholders.
RTOs have quite a few touchpoints with agents throughout the year.
Trade Newsletter:
Sent to the whole trade database worldwide
Send us what's new in your world (refurbishment, new products, change in timings or operations, celebrations).
We love to hear about you and the agents do too.
Famils:
We organise trade famils on a regular basis and we thoroughly enjoy showcasing our backyard!
Can be by ourselves, with our neighbouring regions, agents reaching out directly or via/on behalf of TNZ. We are busy organising these famils and thoroughly enjoy showcasing our backyard!
We can never guarantee sharing the love equally amongst operators (as it depends on markets, target audience, theme, what's new...) but we aimed to show as much as we can in the short amount of time we have with our guests.
- Be ready to host! Agents love to ask questions and who know your business better than yourselves? plus you are creating connections, putting faces to names you will have sometimes only interacted with by emails.
- Provide your RTO with the best rates you can. The lower the cost of these famils the more people we can host and therefore spread the word about our beloved region. We have an ambitious target of hosting 100 agents each year, we therefore appreciate all the support we can get. We are therefore expecting FOC as we are doing the work (putting the itinerary together, targeting the agents...) for you. Famils are not here to generate profit for your businesses but to showcase your product, consider it as part of your marketing budget. Remember teamwork makes the dream work
- Health & Safety: With more famils coming through, it will also increase the risk. we will therefore give priority to operators who are Qualmark. Have all H&S documentations sent to us as soon as possible, it makes our lives easy. Moving forward, we won't be able to include operators without having reviewed H&S documentation.
More information here.
Tradeshows
We aim to attend as many tradeshows as our budget allows.
Nurturing these relationships are very important within the trade industry.
We represent The Taupō region and the trade ready operators by educating agents on the region itself and the products that are relevant to the audience the agent interacts with. No point showcasing a small B&B to an agent that only does groups...
Some events are only for RTOs, others also allow operators to join.
- Check the Activity Calendar regularly and attend events that are relevant to your business strategy.
- For events reserved to RTOs, make sure we have your one-pager updated and sent to Geraldine)
- For all events, have 3 to 5 USPs ready to go, a PowerPoint presentation, a fact sheet, a trade manual, a link to your image and video library.
Trade Directory
We have a section on our website dedicated to sharing your products with the trade industry. Agents come to our website as a one stop shop to gather information about our region but also about your products. Make the most of it!
You will have a dedicated page with all your information (except rates). Perfect for those follow ups after famils and tradeshows.
Please send Geraldine:
- Trade Manual
- Fact Sheet (1 page summary)
- Powerpoint Presentation
- Image & Video library (preferably no credit or licencing and properly named) that agents can use as they wish.
- If your product is linked to seasonality (example: wildlife) a one pager about what clients can see throughout the year (migration, pup season, breeding season...) – agents love to know!
- Translation of documentation for key non-english speaking markets (if you have this)
Remember G can help. We have templates to help you but can also help put your information into beautiful collaterals, so don't hesitate!
Make sure you send me the latest version and remember that every time you update any of these documents to also send G the updated version.
