Working With Tourism New Zealand

Tourism New Zealand works closely with Destination Great Lake Taupō to support the development of the industry in New Zealand.

Tourism businesses can benefit from the tools, resources and development opportunities available.

Marketing Activity

Here are the things you can do right now. 

• Engage with the Tourism New Zealand global campaign: The 100% Pure New Zealand global brand campaign live on TNZ's social media channels Facebook, Instagram, YouTube and TikTok. We invite you to engage with the content and share via your own channels.
• Take part in content partnerships. TNZ work closely with RTOs to incorporate Qualmark experiences into content that TNZ's media partners produce.
• Use TNZ's branding in your marketing in your marketing to enjoy the benefits of brand association. Explore TNZ's visual library.
• Guidelines for Photoshoots and Filming: TNZ has created a set of photoshoot & filming guidelines to use as a tool when planning a still or moving shoot. This guide is here to help give you direction and tips for content creation. Please note that these are not Tourism New Zealand’s Visual Library Guidelines and do not guarantee TNZ’s usage. 
• Share your news stories: What's happening in your region? Do you have a good news story to tell about your region or business? TNZ's public relations team are always looking for amazing stories they can share with consumers offshore. Email newsroom@tnz.govt.nz and don't forget to cc us in (kiaora@lovataupo.com).

NewZealand.com

newzealand.com is the consumer website Tourism New Zealand use to market New Zealand to potential international visitors. Designed to meet the changing needs of online users, the website gathers information from many credible sources including the local tourism industry, visitors and Tourism New Zealand.

Why feature your business on newzealand.com?

• The website is a tool for visitors from all over the world to discover our content and plan their trip. It connects them with tourism businesses, or with travel sellers that promote tourism operators.
• In the last year newzealand.com had 36.5 million visits from people across the world, which resulted in 3.5 million zero-commission referrals to the tourism industry.
• TNZ's paid marketing activity in international markets drives visitors to newzealand.com every day. 
• TNZ is continually investing in newzealand.com to drive an even greater volume of commission-free referrals to your business.

Every NZ operator can be featured, you don’t have to be Qualmark. 

Promoting your business on newzealand.com is free

If you're a tourism business in New Zealand, you can list your:

• business profile
• individual experiences or products, and
• latest deals or packages

There's absolutely no cost to you.

Here's how to get started today

To get your business in front of millions of potential customers, simply register or log in to the Tourism Business Database (TBD). This database is very user friendly, but if you get stuck you can always look up the user guides for easy instructions.

Kiwi Link

Kiwi Link provides a unique opportunity for representatives of the New Zealand tourism industry (operators and RTOs) to educate and establish business relationships with key product managers and front line travel sellers from the country.

Events Objectives:

• Showcase New Zealand as a year-round destination for travel sellers focusing on off-peak.
• Drive preference, address any booking barriers / challenges and provide a platform for negotiating new and existing contracts with
  travel sellers.
• Stimulate the development of products.
• Showcase product or experiences
• Build strong selling capability of travel sellers
• Grow database
• Promote regional dispersal

Famils

TNZ come to RTOs to help with famils in regions.
Operators included must:

• be Qualmark
• Adhere to Health & Safety requirements
• Offer discounted rates 

Explore NZ Discount Program

The Explore New Zealand Discount Programme is a pilot programme designed to support international travel trade visiting Aotearoa New Zealand on an independent trip.

Qualmark tourism businesses are invited to join the Explore Programme which will be running for a period of at least 12 months.
The programme is available to travel sellers in North America, Australia, United Kingdom, Europe, South East Asia and Japan with the intent to extend the programme to more markets in the future.
Since the pilot launched in May, there have been over 100 travel sellers approved to use the Explore Programme.

To be a part of the programme, operators must:

• Be Qualmark
• Provide a discount offer (min 50% off)

We invite you to consult the Guide for New Zealand Tourism Operators.