Trade & Partnerships

Contact:

Name: Geraldine "G" Morisse

Role: Trade & Partnerships Executive

Email: geraldine@lovetaupō.com

Talk to me about:

Overall trade activities: events, workshops, famils, etc...

Partnerships with tourism operators and agents

We have quite a few touchpoints throughout the year. Help us help You!

Trade Newsletter

Only for Trade ready operators.

We send a newsletter quarterly to Travel agents from all over the world:

• March
• June
• September
• December

The newsletter is sent to approximately 3000 contacts on the last Friday of each of these months.

How can you help?

Send us what's new in your world (refurbishment, new products, change in timings or operations, celebrations).

We love to hear about you and the agents do too.

Famils

We organise trade famils on a regular basis. 

Can be by ourselves, with our neighbouring regions, agents reaching out directly or via/on behalf of TNZ. We are busy organising these famils and thoroughly enjoy showcasing our backyard! 

We can never guarantee sharing the love equally amongst operators (as it depends on markets, target audience, theme, what's new...) but we aimed to show as much as we can in the short amount of time we have with our guests.

How can you help?

• Be ready to host! Agents love to ask questions and who know your business better than yourselves? plus you are creating connections, putting faces to names you will have sometimes only interacted with by emails.
• Provide us with the best rates you can. The lower the cost of these famils the more people we can host and therefore spread the word about our beloved region. We have an ambitious target of hosting 100 agents each year, we therefore appreciate all the support we can get. We are therefore expecting FOC as much as possible or at cost. Famils are not here to generate profit for your businesses but to showcase your product, consider it as part of your marketing budget. Remember teamwork makes the dream work
• Health & Safety: With more famils coming through, it will also increase the risk. we will therefore give priority to operators who are Qualmark. Have all H&S documentations sent to us as soon as possible, it makes our lives easy. Moving forward, we won't be able to include operators without having reviewed H&S documentation.

More information here.

Tradeshows

Only for Trade ready operators.

We aim to attend as many tradeshows as our budget allows.

Nurturing these relationships are very important within the trade industry.

We represent The Taupō region and the trade ready operators by educating agents on the region itself and the products that are relevant to the audience the agent interacts with. No point showcasing a small B&B to an agent that only does groups...

Some events are only for RTOs, others also allow operators to join. 

What do you need to do?

• We recommend checking this page regularly and attend events that are relevant to your business strategy.
• For events reserved to RTOs, make sure we have your one-pager updated and sent to Geraldine)
• For all events, have 3 to 5 USPs ready to go, a PowerPoint presentation, a fact sheet, a trade manual, a link to your image and video library.

Trade Directory

Only for Trade ready operators.

For trade ready operators only.

We will have a section dedicated to sharing your products with the trade industry. Agents will come to our website as a one stop shop to gather information about our region but also about your products.

Make the most of it!

You will have a dedicated page with all your information (except rates). Perfect for those follow ups after famils and tradeshows.

We are aiming to have this ready as soon as possible considering we are attending events as early as February 2024 but are aiming for TRENZ 2024 at the latest.

How can you help?

Please send Geraldine:

• Trade Manual
• Fact Sheet (1 page summary)
• Powerpoint Presentation
• Image & Video library (preferably no credit or licencing and properly named) that agents can use as they wish.
• If your product is linked to seasonality (example: wildlife) a one pager about what clients can see throughout the year (migration, pup season, breeding season...) – agents love to know!
• Translation of documentation for key non-english speaking markets (if you have this)

Remember we can help. We have templates to help you but can also help put your information into beautiful collaterals, so don't hesitate! 

Make sure you send me the latest version and remember that every time you update any of these documents to also send me the updated version.

Not Trade Ready but want to start the journey?

We can help, please reach out to Geraldine.

We also recommend reading the Trade toolkit for operators.

The is also a workshop on 30 June 2026 that we recommend you attend.

Hope that all makes sense. If you need anything, remember "G" is just an email or a phone call away!