Is your business trade-ready, or on the journey to becoming trade-ready? Are you planning to attend trade events this year?
This workshop will show you how to get the most value from attending trade shows and industry events.
The workshop will cover:
- A recap on the International travel network, the Trade Distribution network, Commissions and why this should be considered part of your marketing budget.
- Tradeshows / showcases (exhibitor / seller)
- Sales calls
- Webinars
- Trade tool kits and what needs to be included
You’ll learn:
• The key do’s and don’ts of trade events
• Why preparation before the event is just as important as your delivery on the day
• How effective follow-up turns conversations into opportunities
• The practical tools you need to maximise your attendance and results
