Tourism Industry Aotearoa (TIA)

TIA was formed in 1953 as the New Zealand Travel and Holiday Association. In 1970 it became the New Zealand National Travel Association, then the New Zealand Tourist Industry Federation in 1984.

It was known as the Tourism Industry Association New Zealand since 1993 until the launch of their new identity as Tourism Industry Aotearoa in May 2016.

TIA is the only independent association that represents all sectors of New Zealand's large and diverse tourism industry. They accomplish what no single member or sector group could achieve by themselves.

The TIA members range from SMEs to large, publicly listed corporates. The more the industry comes together to support TIA, the stronger our influence and the more we can all achieve.  

TIA has continually championed the interests of its members and the tourism industry.

Values & Brand

Share the passion: 
We share our passion for the visitor industry, for TIA and for all the things we love.

Make a difference
We make connections, take risks, speak up and create success.

Take it on
We take responsibility, have a can-do attitude and pitch in.

People matter
We are open, fun-loving, generous, caring and supportive.

Sustainability 
We strive to weave sustainability through everything we do to ensure the tourism industry protects and enhances Aotearoa for the benefit of all New Zealanders. 

The TIA members range from SMEs to large, publicly listed corporates. The more the industry comes together to support TIA, the stronger our influence and the more we can all achieve.  

TIA has continually championed the interests of its members and the tourism industry.

The Board

Chair

• Dame Kerry Prendergast

Holiday Parks, Motels & Other Accommodation

• Deryck Shaw (Director, Holiday Parks New Zealand (HPNZ))

Co-opted Director

• Reuben Levermore (Head of Tourism and Regional Affairs, Air New Zealand)

General Industry Sector

• Nicole Botting (Head of Content & Channels)
• Anna Black (Executive Director, General Travel)

Adventure & Outdoor Sector

• Geoff McDonald (Chief Executive, Skyline Enterprises Group)

Air Transport

• Scott Tasker (Chief Customer Officer, Auckland Airport)

Attractions, Conferences and Events Sector

• Callum Mallett (Chief Operating Officer New Zealand, SkyCity)

Culture and Heritage

• Jake Downing (Director of Museum and Commercial Services, Te Papa Tongarewa)

Hotels and Lodges Sector

• James Doolan (Strategic Director, Hotel Council Aotearoa)

Co-Deputy Chair & Land Transport Sector

• James Dalglish (Director, GO Rentals)

Māori representative

• John Barrett (Kapiti Island Nature Tours and Nature Lodge)

Regional Tourism Organisations Sector

• David Perks (Chair, Regional Tourism New Zealand)

Co-deputy Chair & Tourism Services and Services to Tourism

• Kristin Dunne (Director of Destination Strategy, Miles Partnership)

Tourism New Zealand Representative

• René de Monchy (Chief Executive, Tourism New Zealand)

Water Transport & Cruise Sector

• Hannah Ballantyne (Chief Financial Officer, RealNZ)

Membership

Become a TIA member and know you will always have someone to support your business and be in your corner when it matters. They believe that the more the industry comes together to support TIA, the stronger their influence is. 

TIA membership gives you real influence in your industry, as well as access to advice and support, great savings, connections and credibility.

Benefits:

• Connect with tourism stakeholders
• Collaborate with us to shape and influence policy
• Local and central government advocacy
• A unified voice to strengthen advocacy efforts
• Sustainable business capability support
• Regulation and issue assistance
• Direct policy influence
• Decision-maker engagement
• Strategic networking
• Save up to 50% off event rates including TRENZ, Tourism Summit Aotearoa, and Tourism Awards
• Early event notifications
• Help with government agency roadblocks
• Support system and expert advice
• Stay informed with regular tourism news and updates
• Crisis management support
• Save thousands of dollars for you and employees through partner discounts
• Credibility through TIA & Tourism Sustainability Commitment logos
• Advice in sustainability practices and environmental footprint reduction
• Access to monthly webinars with past recordings available online

Other information:

• Why become a TIA member
• Membership fees
• 2023 Achievements 
• Join TIA today

For any queries on TIA membership please contact member@tia.org.nz

Tourism Sustainability Commitment

Sustainability approach - walking the talk 

In 2017, TIA launched the Tourism Sustainability Commitment (TSC) with the vision of leading the world in sustainable tourism: Toitū te taiao, toitū te tāpoi. E kōkiri ana e Aotearoa.

The TSC’s focus is not just on minimising harm, but on making a positive contribution so that tourism gives back more than it takes.

TIA weave sustainability into everything they do. They ensure TIA as an organisation actively and continually considers all four elements of tourism sustainability: economic, visitor, community and environment.

More information here.

Useful Documents

• List of Inbound Members
• Working with ITOs.pdf
• Guide - Planning for Inbound Success.pdf
• TEC NZ Tourism Trade Checklist.pdf