Tourism New Zealand's Australia market team is launching a winter-focused Active Escapes campaign centred on ski/snowboard/snow-play (Project Blanket) as part of their broader winter activity. This initiative will launch 13 July and run until 30 August.
The campaign aims to strengthen New Zealand's position as a winter destination and drive arrivals from Australia.
If ski/ snowboard/snow-play tourism or winter adventures are relevant to your region, we would love you to join the mission to encourage Australians to travel to New Zealand this winter by sharing your stories on what makes your region special – on mountain and beyond.
This is your opportunity to show how you winter!
The following resources are available:
- Partner lock-up: This is How We Winter lock-ups for use across your channels.
- Industry toolkit: A simple guide with examples and recommended usage to help you apply the lock-up across your own activity.
Remember to tag TNZ at @purenewzealand so they can see your mahi and reshare on their channels.
