DGLT General Manager Patrick Dault says the announcement is a positive outcome for the region.
"Supercars has already proven itself as a fantastic event for Taupō. We're pleased the feedback from our tourism sector has been heard and reflected in the new dates.
"Previously, Supercars coincided with holiday periods when many businesses were already operating at high capacity. The new dates give us an opportunity to make Supercars a focal point for the entire region, with accommodation providers, restaurants, attractions and retailers all getting behind the event."
Despite severe weather cutting short the 2026 event, Taupō welcomed 29,562 attendees, with approximately $7.9 million in visitor spending.
The inaugural New Zealand Supercars Double Header, featuring Taupō and Christchurch, also demonstrated the event's international potential, attracting around 3,000 international visitors and generating $21.4 million in combined visitor spending.
With improved trans-Tasman connectivity through Auckland and Hamilton airports, DGLT sees a growing opportunity to position Taupō as an accessible motorsport getaway for Australian fans.
DGLT will work with Supercars organisers and Supercars Travel to promote local accommodation, experiences and visitor packages to domestic and international audiences.
"Some people will come for the racing. Others will come for the food, the lake, the trails or simply a well-deserved break," Dault says.
"When the whole community gets behind an event, the atmosphere goes well beyond the track, and visitors leave with every reason to come back."
