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Shopping in Taupō

Taupō's lakefront, pedestrian-friendly town offers a stress-free shopping experience infused with small-town charm and a distinct boutique feel.

There are fashion boutiques with local and international designer labels, vintage stores, ceramics, and art and craft galleries full of beautiful items small enough to pack in a suitcase. Homewares are a specialty, and even local cafes have a corner dedicated to pretty items for the house.

As you might expect in an adventure sports capital, there are outdoor and sporting goods stores to supply every sporting need, as well as maps, licenses and guides.

On Sunday mornings, Market Central Taupō at Northcroft Reserve has a variety of stalls selling jewellery, candles, artisan crafts and homewares, fresh produce and tasty treats.

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  • Fashion & clothing

    Merino Downunder

    Merino Downunder in Taupo stocking a large range of Merino clothing. Slip out of the cold, add a splash of colour and warm up in our classic knitwear.

  • Sports & outdoors

    Macpac

    Premium outdoor gear designed, tested and proven in the ultimate outdoor test lab – New Zealand. Founded in 1973, Macpac is New Zealand’s original technical outdoor brand.

  • Fashion & clothing

    Albert Pointon Menswear

    Established 1957 Albert Pointon Menswear is Taupo's longest serving retail store.

  • Sports & outdoors

    Smith's Sport Shoes

    At Smiths Sports shoes, we believe that an active lifestyle shouldn’t be an expensive one so we provide a range of shoes and top brands at affordable prices.

  • Fashion & clothing

    Postie +

    At Postie+ you’ll find fashion for everyday and essentials for every occasion. We pride ourselves on offering great quality for the whole family.

  • Sports & outdoors

    Gordon's Outdoor Equipment Taupo

    Gordon's Outdoor Equipment specialise in providing you with all the quality equipment you need for your outdoor adventure. Whether it be skiing, snowboarding, tramping, camping, nordic walking or just walking the dog, we would love to help you!

  • Gifts & souvenirs

    Jade Centre

    Jade Designs has the largest range of Jade products, specialising in traditional NZ designs.

  • Art galleries

    Taupo Museum and Ora - Garden of Wellbeing

    'Sharing Taupo stories with the world' is the motto of this vibrant district museum which contains an array of exhibits with everything from Maori treasures, a Kiwiana caravan and art galleries.

    $4 - $6
  • Florists

    XOX Floral

    X.O.X floral is a sustainable florist specialising in fresh and dried seasonal flowers with a wild, rustic feel.

  • Health & beauty

    The Massage Clinic

    Welcome to The Massage Clinic Taupo. We've been established in Taupo for over 20 years and continue to bring the best bodywork treatments to the community and travelers alike.​

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