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Shopping in Taupō

Taupō's lakefront, pedestrian-friendly town offers a stress-free shopping experience infused with small-town charm and a distinct boutique feel.

There are fashion boutiques with local and international designer labels, vintage stores, ceramics, and art and craft galleries full of beautiful items small enough to pack in a suitcase. Homewares are a specialty, and even local cafes have a corner dedicated to pretty items for the house.

As you might expect in an adventure sports capital, there are outdoor and sporting goods stores to supply every sporting need, as well as maps, licenses and guides.

On Sunday mornings, Market Central Taupō at Northcroft Reserve has a variety of stalls selling jewellery, candles, artisan crafts and homewares, fresh produce and tasty treats.

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  • Fashion & clothing

    Charlie Who

    Charlie Who is a beautifully curated hub of fashion, art and homeware. The independent lifestyle store showcases both local and international designers, with an emphasis on creativity and individuality.

  • Fashion & clothing

    Marmot Outlet Taupo

    Since 1974 Marmot have been committed to designing the highest quality performance clothing and equipment. Our Taupo outlet store has amazing 30-50% off deals. Come in and chat to our knowledgeable staff today.

  • Fashion & clothing

    ...is this Love?

    ...is this Love? is Taupo's leading high fashion boutique offering a range of women's clothing, jewellery and accessories from New Zealand's top clothing designers.

  • Shop & services

    EDNA

    EDNA is Taupō’s newest streetwear destination, serving up fashion, accessories, gifts and cool brands with personality, creativity and a laidback vibe.

  • Art galleries

    Pihanga Art Gallery

    Showcasing and selling paintings, ceramics, sculpture, fibre art, jewelry, Harakeke flax art and woodturning created by a group of artists living in the Turangi / Tongariro area.

  • Fashion & clothing

    Merino Downunder

    Merino Downunder in Taupo stocking a large range of Merino clothing. Slip out of the cold, add a splash of colour and warm up in our classic knitwear.

  • Sports & outdoors

    Turangi Marine Limited

    Your one stop marine & boating shop - boats, waters sports toys, safety equipment, chandlery and trailer parts. If we don't have it we can get it!

  • Art galleries

    Wildwood Gallery

    Our gallery displays fine art woodturning, sculpture and paintings by husband and wife team, Robbie and Sue Graham, plus quirky pottery and more.

  • Fashion & clothing

    Milly Black

    Milly Black is a New Zealand designed, owned and operated boutique fashion label.

  • Art galleries

    Tukairangi Gallery / Ross Palmer Pottery

    Discover our range of beautiful handmade wheelthrown and dramatic freeform ware, all in signature rich colourful glazes.

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