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Established in 1906 by James Pascoe, a fully qualified jeweller, Pascoes the Jewellers has gradually expanded from one store in Auckland to 39 stores nationwide.
Continually looking at opportunities for expansion, the Australian owned Prouds jewellery chain was purchased in 1996. Now with over 230 stores, Prouds The Jewellers is recognised as one of the leading national jewellery brands in the Australian market.
Pascoes the Jewellers stock the largest range of jewellery and watches in New Zealand and together with over a hundred years of jewellery experience and dedicated excellence to customer service, Pascoes the Jewellers continues to be the leading name in jewellery in New Zealand.