EDNA is Taupō’s newest streetwear destination located in the heart of Taupō, a place where individuality is celebrated and personal style comes naturally. Blending streetwear, fashion, accessories, jewellery and fun lifestyle pieces, EDNA is designed for people who like their wardrobe to feel creative, effortless and a little unexpected.
Inside the store you’ll find a curated mix of local and international brands including The Ragged Priest, Afends, Barney Cools, Maku, Stolen Girlfriends Club and Von Dutch, alongside statement accessories, everyday favourites and gift ideas with personality.
The space has a laidback, welcoming energy where customers can take their time, discover new brands and build looks that feel true to them. From oversized fits and everyday winners to standout pieces that spark conversation, EDNA is all about fashion that doesn’t take itself too seriously.
Whether you’re hunting for your next favourite outfit, picking up a gift or simply stopping in for inspiration, EDNA offers a fresh retail experience that feels fun, relaxed and uniquely Taupō.
