This year's theme is "Cultivating Success: Making the Most of Those Green Shoots."
The annual BYATA Conference is widely regarded as one of New Zealand's premier tourism events, and our 15th conference promises to be our strongest yet. True to our commitment to regional NZ, we are excited to bring the conference to the vibrant coastal city of Tauranga, located in the sun-soaked Bay of Plenty, one of Aotearoa's most popular destinations for visitors and locals alike. It will showcase the region's warm hospitality and signature "makes you smile" energy.
The BYATA Conference creates a great opportunity to engage with the industry that represents the youth and adventure sector of the market. This market is responsible for only 25% of arrivals but provides 35% of the international spend, making this sector hugely important to New Zealand tourism. There is a strong tourism outlook for 2026, where confidence is high within the industry and businesses are now looking to expand and further develop their growth strategy.
You'll be in good company. Delegates typically include some of New Zealand's leading tourism brands alongside innovative small businesses from across the motu. With over 100 delegates from around 80 organisations, the conference offers rich opportunities to connect, network, learn from peers, and contribute to one of New Zealand's most important tourism sectors.
