Key market insights
- 382,000 American visitors arrived in the year ending May 2025. 67% of all arrivals from America were holiday visitors
- United States holiday visitors spent $1.8 billion – an average of $6,360 per person
- 51% of holiday visitors arrive in New Zealand’s off-peak season between March – November
- The average length of stay for United States visitors is 10 days
- There are around 73 million people in the USA seriously considering a visit to New Zealand. 43% of these people have New Zealand as their top destination to travel to
- Popular activities for visitors from the United States include hiking, natural attractions, visiting a national park and beaches. American visitors are also interested in trying our cuisine, exploring beaches and coasts and visiting historical and heritage sites
