Key market insights
- 250,000 visitors from China arrived in the year ending May 2025. 68% of these were holiday visitors
- 68% of arrivals are during off-peak seasons
- The average length of stay for visitors was 9 days
- Chinese visitors spent $1.2 billion in New Zealand, with $842 million by holidaymakers. The average spend per trip was $5,809
- There are 68 million people in China seriously considering a holiday in New Zealand, 68% of these people have New Zealand as their top choice destination
- China visitors enjoy natural attractions and walks, hikes, treks and tramps in New Zealand
- There is also strong interest in our local cuisine, scenic boat cruises, trying local wine or beer, and our beaches and coasts
