Australia is New Zealand’s largest visitor market, accounting for almost half (44%) of all international visitor arrivals.
Key market insights
- 1.4m Australian visitors arrived in the year ending May 2025.
- 588,000 of these are holiday visitors (42% of all visitors)
- Australian holiday visitors spent $2 billion – an average of $3,854 per person.
- Australian holiday visitors stayed an average of 9 days
- 69% of Australian holiday visitors arrived in New Zealand’s off-peak seasons between March – November
- There are 7.4 million people in Australia seriously considering a visit to New Zealand. 40% of these people have New Zealand as their top preference destination to travel to
- Australian visitors are interested in experiencing local towns, lakes, rivers and waterfalls, trying local cuisine, visiting historical sites and heritage sites, and beaches and coasts
