Key target markets
- Young families
- Couples & empty nesters
- Friends getaways - eg girls weekends / boys weekends
- Key passion groups: fishing & biking
How you can leverage the opportunity:
1. Use the Right in the heart of this place campaign logo
Over the campaign period please feel free to download and use the Right in the heart of this place campaign logo in your social media and digital content and advertising.
2. Load a deal to NewZealand.com
The campaign call to action will promote deals on our website. This is a great opportunity for us to provide local businesses with referrals and we would love for you to consider loading a deal if this makes sense for your business.
For a deal to be loaded the campaign landing page must:
- Be loaded to newzealand.com - Click here for more information on how to create or update your listing and how to create a deal on newzealand.com.
- The deal must be available for purchase from 05 February to 31 March (please feel free to extend out the deal to later in the year for further exposure beyond the active campaign period)
- The deal must be available for redemption from now to 31 May 2021 (please feel free to include blackout periods if preferred – eg public and school holidays)
Once you have loaded a deal please advise the name of your deal and email this to marketing@lovetaupo.com so we can pull this from newzealand.com onto our campaign landing page on lovetaupo.com.
Key tips for loading your deal
- Please ensure the deal is easily found on the website URL you load to newzealand.com. We recommend you have a separate landing page for this deal.
- Please ensure the name of your deal on newzealand.com is the same as on your website or booking platform.
- Tourism New Zealand suggest you tick both the International English and NZ boxes when choosing your target market for maximum exposure.
- The deal does not need to be a discount - consider value adds that might appeal to the customer eg free breakfast, Pay 3/Stay 4..
- Consider packaging with other operators to create a combo deal.
Please email marketing@lovetaupo.com with any questions.
