Opportunity: "Everyone Must Go" Australian Campaign

This campaign focuses on encouraging Australians to book their New Zealand getaways for travel during March, April, and May. Given Australia's position as our largest international visitor market and their typical 70-day booking window, this campaign is strategically timed to capture their autumn travel plans.

"Everyone Must Go" builds on the familiar concept of a sale, but instead of focusing on products, it encourages people to experience New Zealand. Unlike a traditional sale where 'everything must go' TNZ wants everyone to go, everywhere and is inviting you to be a part of it.

To maximize the impact of this campaign on the Taupō region, we're seeking a strong selection of deals and offers from local operators to attract visitors to our region.

How to participate

TNZ invites you to submit a special deal or offer to incentivize autumn travel as part of the "Everyone Must Go" campaign and its associated product offerings. This is a fantastic opportunity to showcase your unique experiences and attract Australian visitors to the beautiful West Coast.

Submit a deal

1. Please login to your business account in the Tourism Business Database. Select Deals from the top toolbar and create your Deal. It can be previewed to the right of the page as you do this.
2. If you don’t have access to the account, please email register@tnz.govt.nz and TNZ will send you instructions on how to get this.
3. Please include ‘Autumn Deal’ in the first title line and choose ‘Submit for Approval’ at the base of the section when you’re ready to submit.
4. For general advice on deal creation please visit the Deals section of our Help & Resources guide or click on the orange Help tab top right of the Deals page when in the Tourism Business Database.